Andrea: Hello, Mr. Johnson. It’s nice to meet you. I appreciate you

meeting with me.

Mr. Johnson: My pleasure. Please have a seat.

Andrea: Thank you.

Mr. Johnson: Ms. Moore, I would like to start by learning more about you.

Would you please tell me about

your background?

Andrea: I graduated from Northwestern University with a degree in

advertising. Also, I volunteered at a neighborhood language

center for new immigrants for two years. These experiences

have equipped me with both marketing knowledge and

communication abilities.

Mr. Johnson: Excellent. Communication is highly valued in this industry.

How would you describe your personality?

Andrea: I would describe myself as motivated, attentive to detail, and

committed

to teamwork. I am a collaborator and I can also

work independently.

Mr. Johnson: Good. In this organization, employees must work both in a

team and on their own. You have a degree in advertising.

Why did you choose it as a profession?

Andrea: I find it fascinating when words and images come together to

convey a strong and effective message. For me, it is almost

like a form of art. My view is

that it takes a combination of

creativity and branding in order to produce successful ad

campaigns.

安德里亚: 您好，强森先生。很高兴见到您。非常感谢您拨空与我见面。

强森先生: 这是我的荣幸。请坐。

安德里亚: 谢谢。

强森先生: 摩尔女士，我想先从多了解你一点开始。可以请你告诉我你的背景吗？

安德里亚: 我毕业于西北大学，拥有广告学位。另外，我在邻近服务新移民的语言中心当了两年志工。这些经验让我同时具备了营销知识和沟通能力。

强森先生: 太棒了。我们这一行十分重视沟通。你会怎么描述自己的个性呢？

安德里亚: 我会说自己是一个积极、注重细节和忠于团队的人。我擅长与人合作，但也能独立作业。

强森先生: 很好。在我们这个组织里，员工必须能团队合作也能个别工作。你有广告的学位。那你为什么会选择广告来当自己的专业呢？

安德里亚: 我觉得当文字和影像结合在一起，传达强烈且有效的信息时，那是件相当令人向往的事。对我来说，这几乎就像是一种艺术的呈现。我认为必须要结合创意和品牌创建，才能创造出成功的广告宣传。

Unit 2 学术经验 Academic Activities

Mr. Johnson: Can you tell me about your academic background?

Andrea: Yes. I believe my four years in college have equipped me

with the technical know-how and knowledge needed for this

industry. For example, my Decoding Advertisements class

taught me the principles of making a successful ad, and the

Brand Positioning course allowed me to practice building a

brand. Most importantly, I’ve learned how to set and achieve

goals for an ad campaign.

Mr. Johnson: In addition to your academic training, your résumé shows that

you participated in several extracurricular activities. Please tell

me about them.

Andrea: The most inspiring activity I participated in was a Youth

Outreach Program. We visited elementary schools in China

and performed language exchanges. We also organized games

and activities with the students. I gained a lot of experience

in organizing and hosting activities. Moreover, this experience

developed my cross-cultural communication ability. I believe

this is crucial when launching an international campaign.

Mr. Johnson: Very well. You worked at a publishing company as an intern for

a year. Explain how that experience relates to this advertising

job.

Andrea: Working in the advertising industry requires keeping up to

date with current trends. The internship gave me a unique

insight into events happening worldwide.

强森先生: 你可以告诉我你的学术背景吗？

安德里亚: 好的。我相信在大学四年的修业结束后，我已经具备了这个产业所需的科技专业技能和知识。举例来说，在解析广告学这门课中，我学到了制作成功广告的准则；而在品牌定位的这门课中，我也练习过如何建立品牌。最重要的是，我也学会了如何拟定及达成广告宣传的目标。

强森先生: 除了学术训练之外，你的履历上也显示你曾经参加过许多课外活动。请和我分享你的课外活动经验。

安德里亚: 我参加过最启发人心的活动是青年外展服务计划。我们参访中国的一些小学，并进行语言交换。我们也和学生一起策划了游戏和活动。我从中获得了许多策划和主持活动的经验。不仅如此，我也通过这个经验来发展我的跨文化沟通技巧。我相信在举办跨国宣传活动时

，这会是很重要的能力。

强森先生: 非常好。你曾在出版社当过一年的实习生。请说明这个经验和我们的广告职缺有什么关联。

安德里亚: 在广告业工作需要与时下潮流并进。这个实习经验让我对全球发生的事件能有独特且深刻的见解。